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December
8

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Hip Hop feud or beef is a controversy in which rappers defame or confront each other induced by competition. Rappers often incorporate stylistic speeches boasting about their skills , riches, achievement and criticising their rivals like the Tu Pac vs B.I.G beef, Jay Z vs Nas 2001 diss , Benzino vs Eminem and Lil Kim vs Nicki Minaj.

Feuds are sometimes generated by rivals throwing insults or derogatory statements on social media like the Wizkid vs Davido diss. Feuds have sometimes been blown out of proportion and gets brutal offstage like the Tu Pac vs BIG beef which resulted in massive shootings.

However,  It’s quite unavoidable to experience feuds in an industry which is gradually getting the spotlight. Cameroon is therefore not an exception. It’s the game.  Where there is competition, there is is bound to be a battle for supremacy.

Award winning rapper  and Guinness #Madeofblack ambassador Stanley took to Twitter saying ” I’m made of black but you are made of weed, get a life son”. He didn’t mention any name but there’s massive speculation that he is making reference to “Cash ” crooner Jovi.
There’s no gain saying that Jovi considerably influenced the present hip hop trend in Cameroon after his solid tune “Don 4 kwat”. He deserves enormous respect for the credit. Jovi has been at the top of the game, basking in fame after dropping a well-acclaimed debut album which had the participation of other acts like Magasco, Mr Elad, Deecy and Reniss. Jovi made us discover new talents and proved to be someone who could lead the industry positively. He proved to be a man who believes in creativity and dexterity. Jovi’s rise created a sterling impact on the cultural and creativity perspectives.
Stanley Enow’s monster hit “Hein pére ” was phenomenal. The song transformed the industry into an award-worthy industry , an industry with the potentials of clinching endorsements and crossing the boundaries for artistic collaboration. Indeed Cameroon was on the map.

Each of the aforementioned artists has contributed in different ways to establish a credible movement.
Jovi endorsed Stanley Enow when he dropped “Hein pére ” video and even supported the #Vote for Stanley Enow MAMA campaign .
Stanley on his part shared Jovi’s “Bastard ” video on his wall upon release. Initially both artists have been supportive of each other.
It seems the relationship turned sour immediately Stanley Enow grabbed the prestigious MTV awards . Comparison between both artists has been fueled by social media posts , comments and media feeds. It’s now getting stale. The famous Celine Fotso article was just salt in the wound.
But how can we be so sure Stanley is making reference to Jovi ? .
It might be like the Wizkid vs Davido beef. When Wizkid mentioned on Twitter that he does big shows at big venues, Davido became exhilarated saying Wizkid should pull half of his crowd before saying shit…lol. Wizkid later refuted that the statement was not directed to Davido.
Actually, “weed” is consumed by many rappers. In essence, we can’t judge from the premises. Stanley Enow might equally be referring to someone else. I think it’s the reason why Jovi has not responded.
Is the beef actually fueled by social media feeds?


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November
19

Dj Vybz ft. Fluri Boyz - Marabou

As rumours keep proliferating about Fluri Boyz quitting Red Eye Label, the duo keep concentrating their attention on their music. Confusion set in when we published the article about their impending single ”Marabou”. However, the doubts have been cleared as we now see an artwork with DJ Vybz as author of the song and Fluri Boyz just featured . DJ Vybz is one of Cameroon’s finest up and oming producers affilaited to Soundslave Records. The song was released a week ago and its already getting considerable love.

Enjoy

[audio:http://nexdimempire.com/wp-content/uploads/Marabou_ft_Fluri_Boys.mp3]

 


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November
4

HIP HOP: NEXDIM 10 MOST GIFTED RAPPERS

Posted In: Hip Hop by The Administrator

mic bat

Hello fervent NexDimers, we have been eagle-eyed on the progression of the urban music industry in Cameroon with a keener look at the emergence and growth of English-speaking rappers . Here below is out top 10 list of rappers we rated in this burgeoning industry.  NexDim took into consideration their uniqueness, musical creativity, rhymes, originality, punch-lines, and marketability. Worth-noting, some rappers did not feature on this list because their materials have not been officially released. Share your thoughts !

NB: Only rappers from English-speaking Cameroon feature on the list.

 

1. JOVI

New Bell Music superior Jovi debuted with ‘’DON 4 KWAT’’ under MUMAK in 2012 which absolutely revolutionized the art of pidgin rap. The hit song was definitely the first to instill credibility and blazed a trail in terms of fusing unexplored pidgin parlance and slang into Hip Hop. His emergence was an eye-opener to the artists and public who didn’t believe Cameroonian pidgin could be so musically spicy and scintillating. An original rap style full of allusions, satire, symbolism and metaphor, he paints imagery of quotidian life which fans can easily relate to.  Apart from his unique dexterity in producing instrumentals that have African features like marimbas , whistles and congas, his solid poetic punch-lines and rhymes though sometimes obscene have immeasurably influenced the rap culture in English speaking Cameroon. Jovi’s 2012 album ‘’H.I.V’’ was a perfectly crafted album that vividly expressed his potentials as a refined rapper with unmatched abilities. The album is undoubtedly the best rap album ever produced in Cameroon. From ‘’Don 4 kwat’ , ‘New Star’, ‘Pitie’ ‘Too Much’ to ‘Mukwatta’ and his recently released ‘Bastard’, Jovi has proven that he hasn’t lost his luster. He remains outstanding and unswerving in his delivery.‘’Kankwe’’ is his creation. His constant tussle with fans over his dethronement as rap king on Twitter and Facebook could be a personality weakness but Jovi remains the B.E.S.T.

Enjoy !

 

2. STANLEY ENOW

Stanley Enow proclaimed his coming as the ‘’Kamer hip hop rap messiah’’like there was no Jovi before him. Like the prophecy of John the Baptist revealing the coming of Jesus Christ as ‘Messiah’ which became a reality, Stanley has established himself the most marketable and successful Cameroonian Hip hop sensation. He dropped ‘Wher my hood’ in 2012 which was quite unnoticeable. He retreated from the game for a while after severing ties with Tony Nobody’s Blaxity and announced his return in March 2013 under his co-founded label Motherland Empire. His master-piece ‘’Hein pere’’ is unquestionably the most trending rap song ever in Cameroon’s urban music history recording over 250,000 views on Youtube, substantial rotation of media and considerable street credibility. Stanley’s strong point is that he fuses pidgin phraseology and slangs, local Cameroonian dialects especially ‘Bayangi’ and ‘Broken French and English’’ popular called ‘’Franc-anglais’ which make a cross-section of Cameroonians both old and young relate to his style.. That makes him unique and not a copycat. He also uses powerful and efficacious punch-lines transmitted through imagery, allusion, comedy and metaphors expressing life’s hustle. Stanley’s rap timbre and accent is light-hearted and inimitable. While his increasing popularity and unceasing booking for shows has provoked fans to constantly compare him with Jovi, some pundits hold the view that he is overrated on 1 hit-song ‘’Hein pere’’. ‘’Tumbu tumbu’’ his second single is yet to get a whole-hearted embrace.

Enjoy !

3. Z-LEX

Bonaberi-based music producer, songwriter, singer and rapper Z-lex,  due to his resourcefulness gets all the attention when it comes to urban music in Cameroon. The Lastland Records CEO is powerfully gifted in freestyle, songwriting and commendably using all the literary devices in his lyrics.  Z-lex is endowed with the ability of delivering his punch-lines ,rhymes and narrative lyrics in pidgin, dialect, French and English. His melodious hooks make his songs commercially appealing. This is absolutely apparent in songs like ‘’Money Chace’’, “ Ossey” , and ‘Money machine’. His rap potentials and style is often likened to Jovi’s ‘Kankwe’’. He equally stands out as one of Cameroon’s most skillful Hip Hop producers known for producing songs like Duc Z’s ‘’Je ne donne pas le lait’’, Steveslil’s ‘’Ebangha’’, Banye Augustine’s ‘’Chorkoh’’, hits for Killamel, Krotal and Boudor.

Enjoy !

4. DR KAPT

Buea-based rapper Dr Kapt made an imposing presence felt  in the urban music game when he dropped ‘’Hot Kwacoco’’ LP in 2010 under Chillen Muzic Entertainment. He has established himself as one of the finest rappers in English-speaking Cameroon with hits like ‘’Accompany you’’ and one of the pioneers of pidgin rap. Dr Kapt’s rap style is quite distinctive from other rappers because he is more narrative and comedic. The stories he recounts in his songs are often quotidian happenings especially love affairs and social issues. With a blend of pidgin and local dialect, his ingenuity is evident in his useof suspense, allusion and metaphor.His audio-visual handiness is an add-on.He conceptualizes his music, produces his instrumentals and videos.

Enjoy !

5. DEECY

Young and gifted rapper Deecy got everyone engrossed when he dropped a self-produced single titled ‘’Wettin Do You’’. The single received great acclamation from the rap-loving public catapulting the youngster to feature in Jovi’s ‘H.I.V’’ album and rumours went rife of him being officially signed to the defunct label MUMAK.Promising Deecy possesses strong lyrical and music production abilities. He is both poetic and narrative in his rap style fusing pidgin and English.

Enjoy !

[audio:http://nexdimempire.com/wp-content/uploads/Wetting-do-you-test.mp3]

6. BANYE AUGUSTINE

Banye has imprinted a mark on the urban music pedestal with his 2013 smash hit ‘’Chorkoh’’. Banye’s rapstyle is relatively unique and marketable due to his recurrent use of local Cameroonian proverbial, idiomatic expressions, and comedic lyrics; ‘’Civilized man no di shit for bush, age no be sense, some pa them dull’’. Banye gives pays tribute to Jovi for immensely influencing his inspiration and style. His rhymes delve on life’s struggle and other pertinent social issues. His song is however criticized by some pundits for obscene language and lacking comprehensive coherence. According to critics, the title of the song ‘’Chorkoh’’ which means ‘’bribe’’ is the theme of the song but not profoundly explored within the lyrics.

Enjoy

7. MELCUBE

Micmaniacs Music Group boss Melcube has been relevant since the advent of ‘Camer rap’ in early 2000’s. The rapper has a strong poetic delivery in his songs,painting vivid imagery, using metaphor and other literary devices that make him a matchless lyricist. He debuted with ‘’I’m sacred’’ which got good street credibility and topped Africa Magic’s music video charts for over one month. He produces all his instrumentals and conceptualizes his music videos. ‘’Say it’’ off his well-crafted ‘Lotus SP ‘is one of Melcube’s biggest hits. The song colorfully and rhythmically expresses a soul-searching story of love.

Melcube’s short-coming and point of criticism is his ‘Americanized’ rap style, lacking the elements of originality according to critics. However, his new single ‘’anything’’ featuring Nafon is somewhat original.

8. MD THA RAP MONSTA

Trackzone boss MD Tha Rap Monsta introduced ”I swallow spit” mixtape in 2012 which impressed his name as one of the most favourite rappers in Cameroon. MD has a  unique rap style, original and lyrically powerful. He has been relevant and consistent in the industry with a plethora of hit singles like  ”No concept” , ”Agama”, and ”Still dey here”.

Enjoy !

9. ROUGH KUMBABOY

Rough Kumbaboy was raised in Fiango-Kumba before immigrating to UK. His childhood and daily life has a strong influence on his rap. He is remarkable for creating ‘’Ben skin rap’’ which is a creative fusion of ‘’Ben skin rhythm’’ and pidgin rap.  That makes him 100 % original. He is a fast rapper who gaudily uses pidgin phraseology and slang. He creatively uses thought-provoking rhymes, allusions and metaphors. Some of his songs are heavily satirical.

10. NGOMA

Ngoma is the new kid making a buzz with ‘’Afe Nkap’’ and ‘’Very Good bad guy’’ featuring Jay Jay. He blends his solid rhyme scheme in local dialect and pidgin which is definitely unique and original. Ngoma ‘s  rap is intricate, allusive and catchy. He is quite promising. 


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July
3

Rough Kumbaboy

”Benskin rap’‘ is the brainchild of UK-based rapper Rough Kumbaboy. He is currently working on a new single titled ‘Grand daddy”. Good news ! He  performed with ”Azonto” hit-maker Fuse ODG in Leicester on June 22nd. Here is an excerpt of his ”Grand daddy” studio session at EMCEE studio staying original. The dance move is just a mimicry of an old man’s frail walk.

 


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April
19

Music promotion and marketing are the tools that enable your music to get to consumers. Two promotion medium exist; Online promotion (Youtube, soundcloud, Facebook, Myspace etc) and offline promotion (Radio, TV, bars, nightclubs etc) .

There’s no gain saying that Anglophone urban artists are the most talented in Cameroon, yet the underdogs in the music business. Why are they effaced from the scene of ‘Hip Hop du Bled’?.

The absolute futility to get their music heard and their music videos watched all over Cameroon has been a major set-back, perceiving Cameroon at their own small corners. Some artists unveil high quality videos only to upload on Youtube and Facebook to gain international acclamation instead of exploring the local market to get a local fanbase in Cameroon. Record labels prefer to sign that artist who has 5000 local fans instead of that artist who has 5000 fans scattered in different countries across the world.

From my research, not up to 10% of Cameroonians are able to watch videos on Youtube or download mp3s with fluidity. Our bandwidth does n’t permit. So, why not endeavour to go to the basics of getting more local fans in your country by putting that video on popular channels in Cameroon. Start painting the picture of a  ”Cameroon” with 10 regions and not just South West and North West. The 24 hrs you spend on Facebook to chat could be used to impact your local area or gain local fans. Get out of your zones of comfort and explore Cameroon . Anglophone artists sometimes feel dejected when they are not nominated for Canal D’or or other reputable awards in Cameroon. It’s not a matter of segregation or the ”anglo thing”.

The simple truth is that you will rarely watch the videos of Anglophone urban artists queued on the popular channels like Canal 2, STV, Equinoxe, CRTV and LTM. These judges won’t go on Youtube or Facebook to search for nominees. The Anglophone band XLM Squad was the first  to win Best Urban artist category at Canal D’or in 2004. If Anglophone artists donot bridge this disparity, they might keep swimming in the same pool of doubt. They should n’t clamour ”foul’ but take a bold step of creating an impact in Cameroon. 

 


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October
30

Jovi LeMonstreWhat is a brand?

style=”color: #000000;”>A brand is your unique value to the prospective fans or consumers.Your brand is a promise that you make to your fans, to everyone who listens to your music and interacts with you. A brand is really what makes you unique, what you can offer that separates you from every other artist especially now that the industry is quite competitive. Branding is one of the most powerful tools for an artist to be successful in his career. It is what attracts consumers. Petit Pays has succeeded to create a unique brand which makes consumers rush for his albums after release. What makes you different?

What does this mean for musicians? Your brand is the TRANSFORMATION, the results, the experience that people have when listening to YOUR music.

Most musicians do not have a brand. They try to hard to sound and look like other artists or they compare themselves to other artists.

What makes you unique as an artist ? Here are some questions that can help you:

1) What transformation or experience do you offer to the people who are listening to your music?

2) What value does your music have in society? What benefit will people get from listening to your music?

3) What positive effect does your music have on others? Is this effect unique or are there other artists whose music has the same effect on your target audience?

Remember your brand has to be desirable, deliverable, and differentiating. People have to want what your music can offer. You have to be able to deliver that unique value to your fans, and what you offer has to be unique from other musicians.

Singing about sweet sweet love is a common concept that is likely to succeed but it all depends on the perspective .You can transform the idea and tell it from a different perspective, or tighten up your wordplay to create a new take on common colloquialisms. Did you hear an artist call a car “”Jap””? There are panoply of names referring to “”car”” in pidgin. You can go the other way.Work on your artistry.

The brand promises certain benefits (in this case your music promises to be good, unique, intriguing, have interesting metaphors, catchy hooks, etc.) delivers on these promises, and the consumer begins to form an image in their mind about said brand.

NexDim !


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September
20

BlackTriangle today released a video previewing their highly anticipated debut single   “#KongossaBed” (Featuring Ojonery, A.C.E., Arré Rhyme-Z & Ghost) produced by Simo Jandie. The video directed by William Takor, features excerpts of verses from Ojonery and Arré Rhymes-Z. Apparently, the single is set to be released officially in October with a mega lis

tening party. The rumour is, this red carpet event will be hosted by Buea. The song appears to be a certified hit with an extremely catchy chorus reminiscent of songs like “Dami Duro”, ''Thriller'' ,“Oliver Twist”, you name it. The preview of the song starts at the 4th minute of the video.

Enjoy!

 

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September
15

Denzyl just dropped a brand new beaut opus titled ''Facebook Girl'' . The song  narrates his love and romance drama with a girl he met on the social network ,Facebook. Denzyl 's well-crafted and tuneful piece is definitely gearing for resounding success . Kudos to Red Eye Entertainment .

DOWNLOAD 

olor: #000000;”>Enjoy !

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May
23

 

Star De Demain laureate and Kora Award nominee  , sultry singer ACHALLE staged a tremendous come-back during the University games in Buea, performing hits off his rich repertoire and creating uncontrollable hysteria . His apparent absence at the helm of the music scene in Cameroon has enacted concern from his fans who just remain eager to see him reignite embers .  Good news then !

The first video off his album  ”EXCITED” has been released for you to have a fore-taste of his forth-coming  package. He is curently working on a project with Makossa Maestro ”Elegancia” hit-maker Narcisse Pryze. Watch out !!

Enjoy !


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May
21

Cameroon-American hip hop sensation SCOLLA (formerly Young Scolla) has not rested on his laurels after releasing big hits like ‘Reflection’, ‘Gimme A sign’ and ‘Seconds Away’. The Detroit-based emcee just dropped a new single titled ”Tell me If you down”. The joint was produced by Ric and Thaddeus . He is currently working on an R&B album as well as a new mixtape with celebrity DJ, DJ Ill Will (Manager to Kid Ink)

FREE DOWNLOAD

Enjoy!

Tell me if you down[audio:http://nexdimempire.com/wp-content/uploads/Scolla-Tell-Me-If-You-Down-Prod.-By-RicAndThadeus.mp3]


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