Get latest Camer Vibes in your inbox   Delivered by FeedBurner
November
1

The Cameroon music ecosystem has gradually become incredibly bankable. Artists now generate a great income flow from digital sales, licensing, live performances, endorsements and merchandising.
However, artists should prioritize creating multiple streams of income
in order not to fall prey of moving from riches to rags . Be smart.
Apparently, the artists that will survive financially when their careers are on the downswing are those that invested in diverse income generating activities.
When some artists start basking in fame, hugely solicited for shows and enjoy the spotlight , they indulge in a lavish , extravagant lifestyle and impulsive spending which creates a deep dent in their finances.
The first bankruptcy I ever learned about as a child was that of MC Hammer, who burned through millions in the wake of the success of “U Can’t Touch This”. Sure, it was a catchy pop hit and the video’s harem trousers were a look, but that wasn’t enough to fund MC Hammer’s rumoured 90-person entourage, $20m mansion (£19m in current terms) and tax payments. In 1996, he owed more than $13m (£12.6m today), while owning about $9m (£8.7m today) in assets.
TLC that sold platinum in the 90’s , 7 times grammy award winner and In da club billboard chart topper 50 cent filed for bankruptcy.
A myriad of makossa artists who saturated the national media outlet crtv and tele podium in the 90s are now languishing in the mire of poverty and destitution after their careers waned.
Our present day celebs are cashing in from their tours and endorsements but trust me if care isn’t taken, they might end up asylum seekers abroad , end up getting married to “oyibo” women , or look for odd jobs to sustain their lives. That’s exactly what’s happening with many makossa artists who made chart-topping hits when the genre was en vogue.
It’s quite apparent that there shall be a time when you will no longer make hits , that moment you feel the gods of hits are against you. You shall see the money you made dwindle to bankruptcy and you get back to zero . Getting bankrupt is a pitfall in an artist’s life. Create multiple streams of income.
The Cameroon music industry hasn’t a well established copyright structure where artists can amass huge profit from royalties even when they ain’t making hits. The defunct SOCAM to present day OGC created in 2017, have shown no salient results .
In Nigeria, the copyright society COSON ensures artists reap their royalties .
Alpha Better Records can be lauded for being on the right path.
The record label is bossed by a business-oriented person Salatiel . He has created multiple streams of cash flow that will guarantee the sustainability of his career in the long run. Alpha Better recording studio is great asset.
Mr Leo has established a profitable bar/restaurant business in Buea and other assets that give him absolute financial equilibrium aside his music hustle.
In a Cameroon where the copyright system is marred, be smart and acquire invest your money .

 


Related Posts

September
17

The Urban music industry has experienced a massive boom from 2012 which has seen the likes of artists Jovi, Stanley Enow , Mr Leo, Salatiel, Magasco, Daphne, Tenor etc take the spotlight. Their hits made a tremendous impact in the English-speaking regions , enjoying massive rotation in nightclubs, snack bars and pubs.

This frenzy has unfortunately petered out due to the ongoing socio-political crisis rocking the Northwest and Southwest regions.
Why do songs released nowadays have an overly short lifespan or even go unheard ?
An eagle-eyed analysis of the present ecosystem has pertinent points we may have to consider.
It’s quite evident that songs released from the wake of the Anglophone crisis till now have an ephemeral life-span. I’ve been trying to decipher some factors that dwindle the life span of songs during these turbulent times.
The outbreak of the Anglophone crisis since 2016 has had a negative repercussion on the urban music ecosystem which explains why songs released by artists during this crisis that can be rated as potential hits or propitious end up in the recycle bin in a very short time. The reason is because the conventional circulation of music has been impaired.
How music circulated

The salient role of DJs:
Nightclub, pub and snack bar Djs played a pivotal role in the proliferation of newly released music. The phenomenon of DJs putting out playlists which are usually constantly on rotation during night time handouts has been thwarted. Administrative curfews imposed on nightclubs and snack bars have just helped to kill the enthusiasm of DJs to continue churning out these mixes. 

 Djs usually mash up mixes of songs on the mainstream which are relayed to road-side pirates who use their laptops or computers to transfer music to phones , ipads , usb keys, and other musical gadgets. And that’s the trick. The primary method of circulating music was bootleg. 

These roadside music bootleggers also make their collections based on what was trending. They are now suffering from collateral damage . 
Their role of circulating music has been rendered difficult due to the curfew imposed on nightclubs, snacks etc. These are hubs where people got music and circulated phone to phone, phone to laptop etc . 
Artists have been ensnared by this crisis. Most of these villages and towns that kept music alive have fled to bushes and they currently don’t even care about what is trending. Their old playlists in their phones are okay . Their plights are more bothersome.

Imagine how many DJs and roadside music distributors have abandoned their jobs and fled due to insecurity.
Some Anglophone artists had undermined the role , value and contribution of these people to the music subsistence process. Trust me, songs released now don’t reach their full potentials. I imagine how big songs like “Casanova” by Stanley Enow, Magasco’s “Sokoto”, Awu “Sidomina” would have been in these regions without the crisis. Ambe’s “Vitesse” was peaking considerably and trust me the song would have been bigger without the crisis. Ambe would have pocketed more money from that tune. 

Bloggers play a very important part in creating buzz about a song and influencing people to download digitally.  But there exists a plethora of people who are not online-friendly , don’t even know how to go about downloading music from blogs. 

These category of people solely rely on roadside music distributors. That’s a majority according to statistics. 
Another method of getting your music heard is through tours and concerts. With the current insurgency plaguing our regions , it is quite difficult to organise concerts and events especially during the night hours.
This has impaired artists from placing a love-mark on their songs through performances .

Very few music events have taken place from December 2017 to present. Artists who relied heavily on gigs in these regions are now sinking in the mire. 

 


Related Posts

August
20

Realm Squad & Fluri Boys have joined forces on a solid song titled “C’est la vie” . It gives a message of hope to all hustlers that in spite of the travails and ordeals  of life , be strongly focused on your goal to succeed. It’s quite a catchy tune embroided with deep lyrics and good vocals. 

 The release was delayed due to a  breached contractual relationship between Realm Squad and their former label boss Wax Dey. But it now seems the issue has been settled amically before the release of the song. 

The song is definitely a propitious hit if it’s accorded proper attention and promoted. 


Related Posts

August
5

MUSIC: ASKIA – LET’S TALK

Posted In: Hip Hop, Hot Videos, Top Songs by The Administrator

Askia seems to have found her musical poise with her new much-talked about song “Let’s talk”.

In a soul-touching lyrical delivery , she details the ongoing crisis plaguing the Anglophone regions , stating how vulnerable to killing people are and condemning targeted shootings masked as “stray bullets ” . She decries the massacre and makes a call for leaders to dialogue. ASKIA is proving she really deserves the crown. 

Listen up


Related Posts

August
5

 

 Skidi Boy just released a brand new tune titled “Aveugle” . In this love-coated lyrical content, he surprisingly shows his singing side on a thumping beat. Skidi Boy remains consistent with his releases. “AVEUGLE” talks about a girl whose charm literally renders no matter her flaws. 

Listen and share. Make it viral. 


Related Posts

July
19

VIDEO: M-PRO – GATE

Posted In: Afro-pop, Hip Hop, Hot Videos by The Administrator

 

Steven’s music fast-rising artist M-Pro just unveiled a brand new mid tempo song titled “Gaté” . The song is all about dating a girl and showering her with gifts. The song was produced by CFX and video crafted by Nkeng Stephens . 

 


Related Posts

July
10

Gifted singer Gomez made an impressive impact after dropping an Afro-pop and highlife blend titled “Je t’aime” . His outstanding vocal performance and verve on Skidi Boy’s “Encore” had a positive feedback.

Mr Leo recently signed Gomez under his newly established record label dubbed Lionn production and “Beaute” is his debut song under the imprint. Beaute appreciates the beauty of the African woman . Great lyrical composition and sultry vocals to catch your attention. Get a breather with this. 


Related Posts

July
10

MUSIC : FRANKO – LA REMONTADA

Posted In: Afro-pop, Hip Hop by The Administrator

Franko inarguably graced Cameroon music history with his groundbreaking hit “Coller la petite” grabbing a golden disc in France and getting the highest views ever. The rapper has since then been trying to find his poise . Creating another hit to bring him back to the spotlight has been a hard nut to crack. His brand new song “La Remontada” proves the rapper’s exceptional qualities with his thought-provoking punchlines  and energetic delivery. Savour this and share widely. 


Related Posts

June
4

Stanley Enow is an iconic figure and role model other Cameroonian artists should emulate. His verve, ingenuity in branding and music business savvy is an asset that keeps him relevant and clung to the throne for so long. Stanley Enow has succeeded to cement his image across Africa with his brand and music . 

Recently, 237showbiz accorded an interview to a Nigerian artist Solidstar , when asked about the 5 Cameroonian artists he’ll like to collaborate with, he frankly said he’s not vest with Cameroonian artists, and the only name that comes to his mind is Stanley Enow. 

That’s how far the Bayangi Boy has printed an indelible impression on the African music scene. We can only emulate rather than hate on his dramatic progression. 

Our greatest Achilles heel that many pundits keep complaining about is that lack of support from fellow compatriots. When P Square came to Cameroon , they were interviewed on Boom TV and what they said wasn’t different. “Support your artists”. Davido said same a few months ago before pulling a capacity crowd in Douala. 

Stanley Enow has mounted the pedestal of repute but he still feels Cameroonian artists don’t support each other.

He recently took to Twitter to frown at the fact that artists didn’t share photos of his meeting with Ghanaian president Nana Akufo Addo . 

 

8


Related Posts

May
18

Gifted duo Rythmz (Dianee & Kezzy) just released the video of their melodic lead tune titled “Fedeti” off their debut album “Addiction” . The video directed by Adah Akenji brings out an acutely creative side of the group with catchy dance steps and powerful vocal performance. 

 


Related Posts