New Bell Music’s Reniss has been basking in glory since the release of her monster hit “La sauce”. The captivating and thought-provoking yet controversial phrase “Dans la sauce” was a remarkable trend during the just ended African Cup of Nations in Gabon championed by Cameroon. This phrase invented by New Bell Music went viral on media platforms across Africa and the President of the republic Paul Biya during his congratulatory speech equally made use of the phrase.
Orange Cameroon, a telephony company has taken advantage of the buzz “Dans la sauce” to proliferate their promotion campaign without permission from Jovi nor the artist Reniss who created the idea. Thus violating their intellectual property right.
Immediately this campaign surfaced online, New Bell Music has released a statement on Twitter condemning the act by the communication company and further threatened it won’t be easy on them.
“New Bell Music is protective of our intellectual property. Corporations don’t have to exploit artist’s ideas for their own gain”
Legally, if the patent has been protected by New Bell Music, this is what can happen.
A patent owner may enforce his patent by bringing a patent infringement action (lawsuit) in court against anyone who uses his invention without permission. If the lawsuit is successful, the court will take one of two approaches. It may issue a court order (called an injunction) preventing the infringer from any further use or sale of the infringing device, and award damages to the patent owner. Or, the court may work with the parties to hammer out an agreement under which the infringing party will pay the patent owner royalties in exchange for the use.
The speedy rise and rise of urban music in Cameroon from 2010 witnessed the starting up of a plethora of record labels.
Albeit some were simple Facebook pages with virtual CEOs, others made an indelible impression .
2011/2012, MUMAK took the industry by storm introducing a cream of talented music powerhouses like Jovi , Magasco, Mr Elad and Reniss managed by Jules Nya.
Friends Jules Nya and Jovi were indispensable visionaries who turned creative imagination into concrete evidence.
“Don 4 kwat” released in 2011 was phenomenal, blazing a trail and igniting a new era.
The entire “H.I.V” Album by Jovi was a remarkable revolution in Cameroon. This ended the era of Krotal, Ak’sang Grave, etc.
The label was considerably propitious, sparking a beam of hope for the industry.
The new concept of branding , gorilla online /offline marketing and a different level of video making took the industry to another dimension. February 16th made the magic with his visuals.
The industry was shocked when
Jovi and Jules Nya announced they were parting ways in 2013 after thrilling Cameroonians with a sizzling music. The reason for their severing of ties remained unknown.
Jovi and old business partner/ artist Rachel Applewhite started New Bell Music . Their relationship started in India where Jovi went to study audio engineering.
Reniss, Jovi’s long-time protegee from Mambanda remained fidel to his boss and continued working with him.
Jovi later recruited Pascal, Shey, Tata and Tilla to join New Bell Music.
Jules Nya relocated to Douala and continued doing music business under MUMAK imprint. He moved to Douala with Mr Elad whom he brought into MUMAK charmed by his incredible singing and music producing ingenuity back in Kumba. Magasco was still under Jules Nya’s management.
Things became stale when the “Line loba” hitmaker Magasco on “Hello” CRTV presented a new manager, a certain Barrister and proceeded to shoot the video of “Kumba market” without the consent of his boss Jules Nya , the MUMAK label head. The video did not even carry any MUMAK tag.
Magasco was hasty and antsy to reach his goal which let him to release a video that was massively criticised to be mediocre , way below expectation. Magasco had a misunderstanding with Jules. Magasco caught the attention of many music investors following his impressive releases under MUMAK and collaboration with Jovi.
Magasco was later signed to Pit Bacardi’s label Empire Company after the label dropped X Maleya.
Mr Elad dropped a sizzling tune titled “Chakara” in 2013 and still under Jules’ management clinched a remix with Nigerian superstar Iyanya. The seemingly fruitful business relationship between the two later turned soar , Mr Elad disclosed to the public he was no longer working with Jules Nya. He seemed dissatisfied with his business relationship with Jules.
MUMAK, a house that inspired Cameroonian aspiring artists and gave them the dream became inhabited by one man Jules Nya.
2015, Tilla was later fired from New Bell Music by Jovi.
Pascal releases his new single “Makero” featuring Jovi and Reniss. In the new single off his upcoming album, Pascal spits bars matching pace with pulsating guitars. Rapping in Pidgin, Pascal delivers his clever lyrical prowess and precise flow. Featuring Jovi and Reniss on the song, Le Monstre’s signature Mboko sound comes through trappin. Listen to Pascal’s “Makero” featuring Jovi and Reniss!
Reniss releases her new single “Pilon.” A high-energy dance track produced by Le Monstre with his signature Mboko sound, “Pilon” is a fusion of Cameroonian genres. Reniss celebrates women’s independence and wordplays on the title, which means “pestle” in English, referring to the mortar and pestle, a staple in cooking in Cameroon and throughout Africa. Singing in French, Reniss continues representing Cameroon’s diversity with her unique blend of pop sounds and multilingual lyrics.
After much anticipation , New Bell Music queen Reniss has resurfaced with the visuals of her powerful Bikutsi Jam titled ” La sauce”. She outperformed on this one in her versatility, vocal dexterity and maturity. Reniss is definitely going to create a massive impact with this one. A superlatively beautiful video by Ndukong.
Reniss releases her new video “Michael Jackson” featuring Jovi. Reniss sets the groove of “Michael Jackson” by paying hommage to the Ivorian group, R.A.S, with their iconic song, “Agnagnan.” Produced by Le Monstre. Directed by Ndukong. Download and stream “Michael Jackson” on iTunes and Google Play, Spinlet, Spotify, Tidal and more.
New Bell music diva Reniss has resurfaced with a brand new single titled ‘Owe owe” featuring rapper Sadrack. It’s a beaut piece to get you dancing. She didn’t disappoint. Her vocals are just on point.
Click on the link below to listen and share. http://soundcloud.com/new-bell-music/reniss-ow-ow-ft-sadrak
Reniss has been consistent all through these years with a trail of hits under her belt. After ‘c’est la vie, the New Bell Music queen is back with a fresh single titled ”Na Njara”. It’s a solid collaboration with Magasco, Tilla and Daddy Black . Rapper Tilla’s performance on the song is so brilliant. Produced by Jovi Le Monstre.
New Bell Music rapper Jovi has rekindled his killer instinct with the visuals of immensely-loved street song titled ”Bastard”. The song dropped last year and garnered much popularity evident during his performance at Flavour’s concert on December 20 as fans chanted the lyrics like they were the composers. The song features songstress Reniss whom fans criticize for gradually crossing the carpet, deviating from her gospel artist composure. She however injects more sugary cream to the song with a catchy hook ‘Jovi na bastard grand inside bastard kwat…Man na bastard kind chap”. As the views and feedback journey on the lane of positivity, the song looks propitious.
‘BASTARD’ is a solid video directed by Ndukong (February 16th).