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The speedy rise and rise of urban music in Cameroon from 2010 witnessed the starting up of a plethora of record labels.

Albeit some were simple Facebook pages with virtual CEOs, others made an indelible impression .
2011/2012, MUMAK took the industry by storm introducing a cream of talented music powerhouses like Jovi , Magasco, Mr Elad and Reniss managed by Jules Nya.
Friends Jules Nya and Jovi were indispensable visionaries who turned creative imagination into concrete evidence.
“Don 4 kwat” released in 2011 was phenomenal, blazing a trail and igniting a new era.
The entire “H.I.V” Album by Jovi was a remarkable revolution in Cameroon. This ended the era of Krotal, Ak’sang Grave, etc.
The label was considerably propitious, sparking a beam of hope for the industry.

The new concept of branding , gorilla online /offline marketing and a different level of video making took the industry to another dimension. February 16th made the magic with his visuals.
The industry was shocked when
Jovi and Jules Nya announced they were parting ways in 2013 after thrilling Cameroonians with a sizzling music. The reason for their severing of ties remained unknown.
Jovi and old business partner/ artist Rachel Applewhite started New Bell Music . Their relationship started in India where Jovi went to study audio engineering.
Reniss, Jovi’s long-time protegee from Mambanda remained fidel to his boss and continued working with him.

Jovi later recruited Pascal, Shey, Tata and Tilla to join New Bell Music.
Jules Nya relocated to Douala and continued doing music business under MUMAK imprint. He moved to Douala with Mr Elad whom he brought into MUMAK charmed by his incredible singing and music producing ingenuity back in Kumba. Magasco was still under Jules Nya’s management.

Things became stale when the “Line loba” hitmaker Magasco on “Hello” CRTV presented a new manager, a certain Barrister and proceeded to shoot the video of “Kumba market” without the consent of his boss Jules Nya , the MUMAK label head. The video did not even carry any MUMAK tag.
Magasco was hasty and antsy to reach his goal which let him to release a video that was massively criticised to be mediocre , way below expectation. Magasco had a misunderstanding with Jules. Magasco caught the attention of many music investors following his impressive releases under MUMAK and collaboration with Jovi.
Magasco was later signed to Pit Bacardi’s label Empire Company after the label dropped X Maleya.
Mr Elad dropped a sizzling tune titled “Chakara” in 2013 and still under Jules’ management clinched a remix with Nigerian superstar Iyanya. The seemingly fruitful business relationship between the two later turned soar , Mr Elad disclosed to the public he was no longer working with Jules Nya. He seemed dissatisfied with his business relationship with Jules.
MUMAK, a house that inspired Cameroonian aspiring artists and gave them the dream became inhabited by one man Jules Nya.
2015, Tilla was later fired from New Bell Music by Jovi.


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Nexdim Empire

New Bell Music rapper Jovi has rekindled his killer instinct with the visuals of immensely-loved street song  titled ”Bastard”. The song dropped last year and garnered much popularity evident during his performance at Flavour’s concert on December 20 as fans chanted the lyrics like they were the composers. The song features songstress Reniss whom fans criticize for gradually crossing the carpet, deviating from her gospel artist composure. She however injects more sugary cream to the song with a catchy hook ‘Jovi na bastard grand inside bastard kwat…Man na bastard kind chap”. As the views and feedback journey on the lane of positivity, the song looks propitious.

‘BASTARD’ is a solid video directed by Ndukong (February 16th).


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The irresistible charm about  Reniss is her beguiling vocal timbre and powerful dance moves. She has been quite consistent and relevant in Camer’s burgeoning urban music industry as a show-stopping  performer . The New Bell Music queen just released the video of her party-rocking hit ”C’est la vie”. The song was produced by Jovi Le Monstre and video directed by February 16TH. Solid rendition!


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''Don 4 kwat'' hit-maker  JOVI 's scintillating , eccentric rap style and originality has raised a bar of credibility.  Following the official release of his debut LP ''H.I.V'' available on, millions of fans across the world have been infected and I'm utterly no exception, ''New Star'' being my favourite . There's no doubt Jovi gets a positive appraisal , going viral on blogosphere and hitting hard with his thumping beats in every ''kwata'' in Cameroon. Like an

y fast-rising celebrity like Justin Bieber or Naija's Wizkid, JOVI has been looming in a stale atmosphere of industry gossip and negative energy. Jovi certainly has haters . There are people who do not see anything good in what he does.  It's insane when you start comparing  Jovi's version of ''Pitie'' by Tabuley Rochereau with Youssoupha 's . That's the argument I eavesdropped somewhere . Like it or not, Jovi is a pacesetter. Hey ! Is Jovi venting his indignation about having haters and letting them know he's still on the fast lane , or a shout out to Konvict ? .

His status on social network FACEBOOK reads  '' A Collaboration With A Big International Artist In the Making.We In da studio Baby.Shout Out To My Peeps At Konvict. Haters Can Suck A Dick, Will Post Soon. Hmm Maybe We'll shoot A Video.For More Info get on twitter @jovilemonstre.'' 

So , meet him on TWITTER and you'll definitely know what's up !

The entire MUMAK crew made a trip to Kribi to visit veteran musician Eko Roosevelt . Courtesy of Je Wanda Magazine.

Watch !


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Comments Comments Off on GOSSIP: JOVI's intriguing status on FACEBOOK raises eyebrows .

BMG Denmark-signed artist BofZi has been bent on making his video get international value. His eye seems to be on Trace TV and MTV Base, that’s simply why he is spending the money to keep up with the jonesses. Rumours are rife that he has spent about 4 million CFA on the project , hiring a private jet and an airstrip to shoot some scenes of  the video. The Kumba-raised rapper has hooked up with February 16th of MUMAK for a video which will undoubtedly be a blast. He is not lavish but simply wants the best.

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VIDEO: Malaria no more

Posted In: Hot Videos, Hype, NEWS by The Administrator

The proliferation of malaria in Cameroon has raised keen concern across Cameroon Recently , Richard Bona,Petit Pays,Lady Ponce,  Sine and other artists joined the support for the  fight against the spread of malaria in Cameroon. Here is a video done by February 16th under 12 media . 

Enjoy !

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