Camiro, a Cameroonian body lightening brand has published a sickening imagery of ebony black “chindas” idolizing a bleached skin queen sitting on the throne of perfection is rife on social media.
How debasing and disparaging for a brand to conceptualize such an ad and render public.
The black color of our skin is being devalued and considered inferior to a whitened complexion.
Suggestively defending the use of body lightening cream, singer Mel B Akwen says
“Life is about Choices”.?
Mel B’s considerable transformation from being naturally dark to having a lightened skin tone has been a subject of criticism.
She signed a deal as brand ambassador for Carimo which has recently been bashed for shadeism or prejudice on skin colour.
CAMEROON ARTIST OLATOKAY GETS TIWA SAVAGE’S ATTENTION AFTER TATTOOING HER FACE ON HIS CHEST
THE EMERGENCE OF CAMEROONIAN AFROBEATS CANNOT BE WRITTEN OFF IN THE DIGITAL ERA ??
80/20 : THE FIGHT FOR PROTECTIONISM IS A HERCULEAN CHALLENGE IN THE DIGITAL ERA