TREND: CARIMO AD BASHED , MEL B AKWEN DEFENDS.

Camiro, a Cameroonian body lightening brand has published a sickening imagery of ebony black “chindas” idolizing a bleached skin queen sitting on the throne of perfection is rife on social media.

How debasing and disparaging for a brand to conceptualize such an ad and render public.
The black color of our skin is being devalued and considered inferior to a whitened complexion.

Suggestively defending the use of body lightening cream, singer Mel B Akwen says
“Life is about Choices”.?

Mel B’s considerable transformation from being naturally dark to having a lightened skin tone has been a subject of criticism.

She signed a deal as  brand ambassador for Carimo which has recently been bashed for shadeism or prejudice on skin colour.

#nexdimempire #melbakwen

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