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September
17

The Urban music industry has experienced a massive boom from 2012 which has seen the likes of artists Jovi, Stanley Enow , Mr Leo, Salatiel, Magasco, Daphne, Tenor etc take the spotlight. Their hits made a tremendous impact in the English-speaking regions , enjoying massive rotation in nightclubs, snack bars and pubs.

This frenzy has unfortunately petered out due to the ongoing socio-political crisis rocking the Northwest and Southwest regions.
Why do songs released nowadays have an overly short lifespan or even go unheard ?
An eagle-eyed analysis of the present ecosystem has pertinent points we may have to consider.
It’s quite evident that songs released from the wake of the Anglophone crisis till now have an ephemeral life-span. I’ve been trying to decipher some factors that dwindle the life span of songs during these turbulent times.
The outbreak of the Anglophone crisis since 2016 has had a negative repercussion on the urban music ecosystem which explains why songs released by artists during this crisis that can be rated as potential hits or propitious end up in the recycle bin in a very short time. The reason is because the conventional circulation of music has been impaired.
How music circulated

The salient role of DJs:
Nightclub, pub and snack bar Djs played a pivotal role in the proliferation of newly released music. The phenomenon of DJs putting out playlists which are usually constantly on rotation during night time handouts has been thwarted. Administrative curfews imposed on nightclubs and snack bars have just helped to kill the enthusiasm of DJs to continue churning out these mixes. 

 Djs usually mash up mixes of songs on the mainstream which are relayed to road-side pirates who use their laptops or computers to transfer music to phones , ipads , usb keys, and other musical gadgets. And that’s the trick. The primary method of circulating music was bootleg. 

These roadside music bootleggers also make their collections based on what was trending. They are now suffering from collateral damage . 
Their role of circulating music has been rendered difficult due to the curfew imposed on nightclubs, snacks etc. These are hubs where people got music and circulated phone to phone, phone to laptop etc . 
Artists have been ensnared by this crisis. Most of these villages and towns that kept music alive have fled to bushes and they currently don’t even care about what is trending. Their old playlists in their phones are okay . Their plights are more bothersome.

Imagine how many DJs and roadside music distributors have abandoned their jobs and fled due to insecurity.
Some Anglophone artists had undermined the role , value and contribution of these people to the music subsistence process. Trust me, songs released now don’t reach their full potentials. I imagine how big songs like “Casanova” by Stanley Enow, Magasco’s “Sokoto”, Awu “Sidomina” would have been in these regions without the crisis. Ambe’s “Vitesse” was peaking considerably and trust me the song would have been bigger without the crisis. Ambe would have pocketed more money from that tune. 

Bloggers play a very important part in creating buzz about a song and influencing people to download digitally.  But there exists a plethora of people who are not online-friendly , don’t even know how to go about downloading music from blogs. 

These category of people solely rely on roadside music distributors. That’s a majority according to statistics. 
Another method of getting your music heard is through tours and concerts. With the current insurgency plaguing our regions , it is quite difficult to organise concerts and events especially during the night hours.
This has impaired artists from placing a love-mark on their songs through performances .

Very few music events have taken place from December 2017 to present. Artists who relied heavily on gigs in these regions are now sinking in the mire. 

 


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August
20

Realm Squad & Fluri Boys have joined forces on a solid song titled “C’est la vie” . It gives a message of hope to all hustlers that in spite of the travails and ordeals  of life , be strongly focused on your goal to succeed. It’s quite a catchy tune embroided with deep lyrics and good vocals. 

 The release was delayed due to a  breached contractual relationship between Realm Squad and their former label boss Wax Dey. But it now seems the issue has been settled amically before the release of the song. 

The song is definitely a propitious hit if it’s accorded proper attention and promoted. 


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August
18

After illuminating the dance floor with her energetic and mellow tune “My lover”, Daphne is now coming back with a thumping, melodic reggae masterpiece titled “Ne laches pas” produced by Salatiel. The song  encourages people never to give up, stay positive  and resilient in a bid to succeed in life. Daphne’s sultry voice and soul-touching lyrics are just irresistible. 

Enjoy ! 


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August
13

On the heels of his sizzling tune “Man made God”, multi-award gospel sensation Vumomse unveils “Oluwa”, an infectious and edifying tune produced by Akwandor. With well-crafted and soul-touching lyrics , the opus is a motivation to praise and glorify God for our cups are overflowing with blessings everyday. “Oluwa na number one” is the catchy phrase that keeps being instilled in my mind after listening to this song. Vumomse’s music possesses uniqueness and quite relatable to create an impact in our lives. #Oluwa #Vumomse
Listen up !


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August
5

TZY PANCHAK – LOVE ME

Posted In: Afro-pop, Hot Videos, Top Songs by The Administrator

Blu Nation soldier Tzy Panchak drops his new sensational love jam titled “Love me”.

In this well-crafted tune, we get more of French lyrics conveying beguiling words of affection for a girl . TZY proves versatile and consistent.

Listen up


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August
5

 

 Skidi Boy just released a brand new tune titled “Aveugle” . In this love-coated lyrical content, he surprisingly shows his singing side on a thumping beat. Skidi Boy remains consistent with his releases. “AVEUGLE” talks about a girl whose charm literally renders no matter her flaws. 

Listen and share. Make it viral. 


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July
19

VIDEO: M-PRO – GATE

Posted In: Afro-pop, Hip Hop, Hot Videos by The Administrator

 

Steven’s music fast-rising artist M-Pro just unveiled a brand new mid tempo song titled “Gaté” . The song is all about dating a girl and showering her with gifts. The song was produced by CFX and video crafted by Nkeng Stephens . 

 


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July
10

MUSIC : FRANKO – LA REMONTADA

Posted In: Afro-pop, Hip Hop by The Administrator

Franko inarguably graced Cameroon music history with his groundbreaking hit “Coller la petite” grabbing a golden disc in France and getting the highest views ever. The rapper has since then been trying to find his poise . Creating another hit to bring him back to the spotlight has been a hard nut to crack. His brand new song “La Remontada” proves the rapper’s exceptional qualities with his thought-provoking punchlines  and energetic delivery. Savour this and share widely. 


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June
30

Cameroonian singer Locko has signed a deal under Universal Music Africa . The singer who rose to prominence after  “Margo” and “Nduttu” joins Tenor as Universal music artists. The deal was finalised at Canal Olympia Bessengue on June 29th 2018. He has equally signed an endorsement deal with Hennessey. 


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May
18

Gifted duo Rythmz (Dianee & Kezzy) just released the video of their melodic lead tune titled “Fedeti” off their debut album “Addiction” . The video directed by Adah Akenji brings out an acutely creative side of the group with catchy dance steps and powerful vocal performance. 

 


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