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August
11

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Kreef Ent has officially announced the postponement of the maiden edition of Cameroon Music Tour that was slated to take place in USA this August. Following a press release posted on Social media , the US-based event organizers have apologized to the fans of Stanley Enow, Magasco, Featurist and Gasha for the inconveniences. However , arrangements are underway for future dates.


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July
30

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Rumour is rife that Rapper Mic Monsta has called it quit from Buea based record label Best Music Inc, a house to Ewube, Tzy Panchak,  Slimbeatz, Boy Cheez , Nami Nami Cyrus and Vumomse.

Nexdim Empire caught up with the manager of the label Ebot Blaise (DidiBlaise) and he vehemently confirmed to us that after negotiation talks with Kreef Ent,  the rapper has severed ties with Best Music.

The Kumba-raised rapper Mic Monsta now joins forces with R&B Hip hop sensation P. Jericho as frontline acts of the US-based label Kreef . Monsta had released  “N word”, “E no dey” and several hits under Best Music as well as “E p8 koi” remix with Jovi.

Best Music Manager Didiblaise equally spoke of the appointment of Slim Beatz as CEO of Best Music Inc who made it clear that the separation with Mic Monsta was not because of any misunderstanding and the label wishes him the best. The manager also made mention of pending release of videos by Tzy Panchak , Vumomse, Nami Nami Cyrus and Ewube in the months ahead.


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June
3

Cameroon’s burgeoning urban music industry is gradually gaining potential worldwide. One of the pragmatic and prime movers and shakers of the industry is US-based entertainment marketing , promotion and event organising agency Kreef Entertainment . NexDim caught up with these two strong and  indomitable-spirited ladies behind this positive Idea of trending Cameroonian showbiz ; Ebangha Njang Yvonne and Eva Ndumbe.

IMG_20150603_105713

Falla!

Nexdim: Hello Ebangha and Eva. Accept hearty greetings from Nexdim Empire. It’s my pleasure having you. 

Eva: Thanks.

Ebangha Njang: Awww thanks a lot. Our pleasure too.

Nexdim: It’s been a longtime coming and you’ve established yourself as a frontline urban music cultural promoter across the world. USA being your strong hold . Tell us about your agency Kreef Ent.

Eva: Kreef is what we call a one stop shop for entertainment with Cameroon being our only focus of course. We focus on everyone who contributes to growth of the Cameroonian entertainment industry. So our clients go from models to rappers. Our services are, and not limited to, artist management, talent scouting, marketing etc

Ebangha Njang: Pretty much Eva said everything.  KREEF is about making the Cameroon entertainment industry trend worldwide.  Thus the Kreef official hashtag #TrendCamer

Nexdim: Thanks for throwing light on your objectives.  Can you both define your roles.

Eva: I mostly handle the business part of Kreef. I draw up contracts, do research on new songs and upcoming artists, handle the emails. Yvonne is more of the face of Kreef lol. We both handle marketing and promotion.

Ebangha Njang: Lol yes I’m more of the show. I do the interviews and link up with artists and their managers to get them to be interested in our services and all the spotlight activities. Eva is the behind-the-scenes one and I’m the spotlight and controversial one I guess lol

Nexdim:Yea. The public perceives Ebangha as the mascot. lol . We are familiar with Ebangha not Yvonne. Most captivating are her intriguing posts and videos on social media. A ‘Kim Kardashian-type’ most call her. Ebangha do you get critics for your social media gimmicks?

Ebangha Njang: Lol @ “Kim Kardashian type”. Is “critics” the word? That’s elevating!  I get a lot of criticisms but for the most part I get a lot of support and encouragement online.  So far so good.

Nexdim: Great. A few days ago a flyer popped online that caused a stir of controversy. The maiden edition of Kreef Ent. Tour with Stanley, Magasco, Gasha and les Featurist shortlisted for the debut. Please tell us about the concept.

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Eva: Kreef is all about exposing Cameroonian music to the world and we have very talented artists in Cameroon. We are tired of attending concerts by Nigerian/Ghanaian/Ivorian artists. It’s about time our artists get the same respect other African artists get. We decided to organize a tour so other Africans can get to know them and enjoy their music.

Ebangha Njang: Yes.

Nexdim: Thanks Eva. Laudable! How was your journey booking the artists and securing the venues?

Ebangha Njang : Honestly, we thought it was gonna be hell but all the artists involved in the project were so understanding and humble.  Seriously!  Some of the artists went as far as giving suggestions to help with the tour. Imagine that! As far as venues,  they’re all gonna be cities here in America, we got a good team so we got that covered.

Nexdim: Okay. Immediately the flyer featured online, a myriad of Jovi fans went on rampage. Most hilarious was a fan called “Ettiene” who took to Facebook angrily . Why is the Mboko god not on this list?

Eva: Lol. We actually reached out to Jovi and his team concerning the tour. Unfortunately he had other obligations. We hope to work with him in the future.

Nexdim: Thanks for the clarification.  I hope Jovi fans will be pleased.

Eva: I hope so too.

Nexdim: It’s very impressive to launch such a fabolous tour. It’s going to hold this August. How often will this event come?

Ebangha Njang: Annually.

Eva: By God’s grace.

Ebangha Njang: Amen. Eva. Amen.

Nexdim: It’s the very first for the urban music industry in Cameroon.  Many other artists will love to jump into the train next time. What’s your criteria for selection?

Ebangha Njang: The artists trending not only in Cameroon, but in the diaspora at that given time. Pretty much that’s it. So artists just have to work hard and get those hit songs ( at least 1) where they’re played everywhere.  Most Cameroonian artists have a ton of good songs but there is no hit amongst them. The artists involved in the project all have 1 or 2 or more hit songs played in clubs and parties here in America and Europe too. So u get the point right?

Nexdim:Yea. that’s so right. Are there any difficulties you encounter setting up this platform for our Cameroonian artists?

Ebangha Njang: Ummmm I’ll not call them difficulties though.  They are trials (lol ) but it’s all good and artists are actually coming out of their shells. Cameroon has a lot, I mean a lot of talented artists but they are so camera shy and they haven’t yet realized the importance of online promotion.

Nexdim: I was about to nail that point.  Online promotion as opposed to offline buzz. What’s your take? coz there are so many trending songs offline that are not making an impression online. Eva the marketing guru. Answer lol. 

Eva: I am not a marketing guru lol, I try my best. Well I think the path Cameroonian music is taking right now is digital. Everyone in Cameroon now has access to social media and using that platform, as an artist, to create a buzz is very important. The more people talk about it online, the more people want to listen because everyone is talking about it.

Ebangha Njang: Okay. About some songs trending offline and not online,  I think one MAJOR cause is that most Cameroonian artists would only upload their songs on Soundcloud.  They need to realize there’s power in visuals.  Shoot a video and post on YouTube, get to work with your friends ( if you can’t afford a PR) and stalk everybody on your timeline.  Then watch how many shares & views, thus gaining recognition. I know finance can be a problem too but I know a lot of low budget videos making waves. I’m just saying

Nexdim: Kreef Ent. is a growing niche and bound to face competition.  What makes you different from other event organisers and marketers? What’s special about you.

Ebangha Njang: Kreef is focused ONLY on promoting Cameroon talents.  I guess that’s different enough (lol).

Eva:  Yes!! We try as much as possible to stay focused on what Kreef represents.

Nexdim: (lol). Well planned. Kreef Ent. Any plans for a website ?

Eva: We have plans for a website which is under construction. Will be launched by the end of June/beginning of July by God’s grace.

Nexdim: Okay. We shall patiently wait. Is your focus just trending urban artists or makossa- bikutsi fills in?

Eva: All of it. Makossa and bikutsi are our “musical identities”. No other music genre can get a Cameroonian, at home and abroad, nostalgic like makossa and no other genre can make a Cameroonian go crazy on the dance floor like bikutsi. You cannot promote Cameroonian music without those two. It will make no sense, honestly.

Nexdim: Any fave Cameroonian music ? Eva et Yvonne. 

Eva:What genre? Makossa or Urban or Bikutsi?

Nexdim:Lol. music is music. Are there any two faves?

Ebangha Njang:( Lol) Yes. My two faves of the moment right now are Charlotte Dipanda’s “Elle n’a pas vu” & Minks “Les Pantheres”.

Eva: Mani Bella – Pala Pala, Teddy Doherty and Inna Money – Je Veux, Peter Jericho – Kamer 4 Life, Dareal – Petite Pause etc so many.

Nexdim : Wow. Nice playlist on Nexdimempire. Any plans of signing artists?.

Eva: We have the talented Peter Jericho who just released a single ” Kamer 4 Life” You can listen to it on his SoundCloud and we have other amazing artists coming board.

https://soundcloud.com/peterjericho/peter-jericho-kamer-4-life-freestyle-prod-by-atm

Nexdim:  Oh yea. Listened to the song .Good one. And his cover art had Kreef Ent. Great. Shout out to Peter Jericho.  What else do you have for the future?

Ebangha Njang: Kreef’s future has a lot and it includes a studio and a discotheque, yes discotheque lol.

Nexdim: Wow. Discoteque?. lol. Okay hoping to see a tremendous evolution.

Ebangha Njang: Yes. Discotheque. (lol).  Kreef wanna revolutionised 237 music and artists. God is with us!

Eva: Yea. We are working on getting office space in Cameroon.

Nexdim: ’twas nice having you on Nexdim Empire. What are your last words to the public?

Ebangha Njang : KREEF is here for all Cameroonian artists.  Let’s join  hands and Trend Camer. More hits and less beefs. Can Eva say Amen?

Eva: (Lol ). Amen. Let’s support our artists. They work so hard and deserve all the love and support. Team work makes the dream work and all those supporting us THANK YOU. It’s all by His grace. Nexdim, thank you for having us.

Ebangha Njang: Thank you very much Nexdim Empire.  Kreef appreciates a lot!

Nexdim: Keep up the good work and  we hope to get updates about the Cameroon music tour. 

Eva: You will.

 


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May
22

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On this week’s edition of Kandid With Kreef (KWK), we have the “Ebangha” crooner & the amazing Steveslil. Staytuned # ReadOn

KREEF: Bonjour Steveslil. How are you today?

STEVE’SLIL: I’m good by the Grace of God. And you?

KREEF: I am very good actually. Thanks for asking. So tell me, who’s Steveslil? Is that your real name? “Steveslil”.

STEVE’SLIL: I’m a humble servant of the music-loving people. Soul-seductive R&B, Afro-pop and highlife music is what I spill out to the world. lol. My real names are Stephen Mbu Njang . STEVESLIL is a name I acquired in secondary school, meaning giving a little part of me. “Steve’s little”. Funny right?

KREEF: Very funny how the “lil” came about but now i get it lol. So how did Steveslil start music?Were u in a choir growing up? Because you actually can sing!

STEVE’SLIL: I’m from a family that has a strong musical penchant. My mom and dad (RIP) were gospel music composers who influenced me tremendously. My aunt was the composer of the famous “luncheon date” signal tune that is used till date on CRTV. I had a humble beginning at home and later joined the church choir at 9 as an alto singer. I was versatile in anything arts inclined. Drawing, painting, acting etc. Enrolling at the University of Buea changed my perception about music after I joined a hip-hop band called Core South. We were the first to represent the South West at the Nescafe African Revelation in 2005. Then I went solo when we disbanded. Thanks for appreciating me as a good singer.

KREEF: Oh wow!!! Never knew you had such a strong music background. That’s good. So who are your music inspirations?

STEVE’SLIL: My inspiration is natural. I flow with the intonations of nature and the things I see happening daily. Most of my songs reflect my life. I sing and relive moments. However as a teenager; I listened to Kotto Bass, old Ghanaian Highlife, Maxwell , Jill Scott, Floetry, Sisqo, Matt Houston. They influenced me positively. Kotto Bass however remains my fav; his vocal timbre, music and charisma.

KREEF: Most of your songs reflect your life? Meaning your hit song “Ebangha” is actually real life? Because rumor has it that one “bayangi girl with the cutest smile” called Ebangha actually broke your heart. True?

STEVE’SLIL: LOL. I heard that a lot when the song was released. Most fans following me on social media even thought I had an affair with Ebangha Njang which incited her to bear the name “Njang”. I had that a lot on Facebook especially. I kept on clarifying them. It was so hilarious. Hey, Ebangha was the first girl I had a crush on in secondary school. She blew my mind. It’s not a story of heartbreak but rather a tale of teenage love. Also, I’m appreciating the unmatchable value and beauty of the African woman.

KREEF: That’s so cool! Talking about your “Ebangha” song, the original song actually had Z-lex, the Camer rapper. But the video came out without him nor his verse. Rumor has it that y’all had these irreconcilable differences. How true is that?

STEVE’SLIL: Chai!! You’re the first to take the bold step. No one has asked me this question in all interviews I’ve granted. Z-lex is a talented artist i admired and respected. We started the hustle in Malingo, Buea with many demo recordings. Our relationship dwindled when we were set to shoot the video of my hit song “Ebangha”. We first had differences concerning the concept. Later he told me he wouldn’t be in the video if it was shot in Buea. My team and I resolved to shoot his verse in Douala which he preferred as location. Arriving on the scheduled date in Douala, it was a story that almost brought judicial intervention. lol. I forgive the dude for promising to stab me if “Ebangha” video is released without him.He didn’t give me the data file of the song. I had undue delay progressing with the project. God in me told me to release the project without him and wait for him to kill me as promised. lol. I have the audio recordings of his threats that day in my lawyer’s keeping. I didn’t want to ruin him. God reigns.

KREEF: Oh wow!!! Trust me to always hear rumors and speak on it. I never let things go honey lol. But I’m happy it never escalated to something else. We need less beefs and more hits. So i hear you’re behind the great blog Nexdim Empire. True?

STEVE’SLIL: Yea. Haha. I have interred the past and now my focus is making good sounding music and pleasing my fans and yes I’m co-owner of the most trafficked urban music blog in English-speaking Cameroon. www.nexdimempire.com

KREEF: Oh yes it’s a very good blog! So any upcoming projects for Steveslil? I know after “Ebangha” there was “I Cut U Cafe”. So what’s next?

STEVE’SLIL: Yea. After “I cut u cafe” SJ Havens is currently planning the release of my new song “Tabala” and a new video “Diana”. KREEF: SJ Havens? What or who’s that? Your new label?

STEVESLIL: Yea. I got officially signed to the label SJ Havens before releasing “I cut you cafe” last year. It’s owned by a Cameroonian business mogul based in Douala. It’s just a new label opened to new acts who are talented.

KREEF: Oh! Never heard of them but aww that’s nice, congrats! Do you have any Cameroonian artists you’ll love to work with in the future?

STEVE’SLIL: Yea sure. Ewube, Numerica, Mr Elad, Locko, Stanley Enow, Govina Essomba. I regret Kotto Bass is no more…

KREEF: I know, don’t we all? RIP to him.

Well, thank you so much Steveslil. This was one very good interview. Do you have anything you’ll like your fans to know?

STEVESLIL: I’m enormously thankful to my fans for the support and love . My next single “Tabala” drops soon and I believe they’ll love it. “Diana” video is also in progress. My fans should keep a positive mental attitude and be prayerful.

KREEF: Ok thank you Steveslil and stay well.

STEVE’SLIL: I’m much thankful to Kreef Ent. Keep the flame burning.

KREEF: You’re very welcome and thank you!

To watch Steveslil’s hits “I Cut U Cafe” and “Ebangha” click on the links below…

-Watch “STEVE’SLIL – I CUT YOU CAFE (Official

Video Directed by Didiblaise)” on YouTube

https://youtu.be/2zGasONDCuI

-Watch “Steveslil – Ebangha (Official Music

Video)” on YouTube

https://youtu.be/oMtrKmpbTqc

# KreefEnt . # TrendCamer


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