Get latest Camer Vibes in your inbox   Delivered by FeedBurner

The Cameroon music ecosystem has gradually become incredibly bankable. Artists now generate a great income flow from digital sales, licensing, live performances, endorsements and merchandising.
However, artists should prioritize creating multiple streams of income
in order not to fall prey of moving from riches to rags . Be smart.
Apparently, the artists that will survive financially when their careers are on the downswing are those that invested in diverse income generating activities.
When some artists start basking in fame, hugely solicited for shows and enjoy the spotlight , they indulge in a lavish , extravagant lifestyle and impulsive spending which creates a deep dent in their finances.
The first bankruptcy I ever learned about as a child was that of MC Hammer, who burned through millions in the wake of the success of “U Can’t Touch This”. Sure, it was a catchy pop hit and the video’s harem trousers were a look, but that wasn’t enough to fund MC Hammer’s rumoured 90-person entourage, $20m mansion (£19m in current terms) and tax payments. In 1996, he owed more than $13m (£12.6m today), while owning about $9m (£8.7m today) in assets.
TLC that sold platinum in the 90’s , 7 times grammy award winner and In da club billboard chart topper 50 cent filed for bankruptcy.
A myriad of makossa artists who saturated the national media outlet crtv and tele podium in the 90s are now languishing in the mire of poverty and destitution after their careers waned.
Our present day celebs are cashing in from their tours and endorsements but trust me if care isn’t taken, they might end up asylum seekers abroad , end up getting married to “oyibo” women , or look for odd jobs to sustain their lives. That’s exactly what’s happening with many makossa artists who made chart-topping hits when the genre was en vogue.
It’s quite apparent that there shall be a time when you will no longer make hits , that moment you feel the gods of hits are against you. You shall see the money you made dwindle to bankruptcy and you get back to zero . Getting bankrupt is a pitfall in an artist’s life. Create multiple streams of income.
The Cameroon music industry hasn’t a well established copyright structure where artists can amass huge profit from royalties even when they ain’t making hits. The defunct SOCAM to present day OGC created in 2017, have shown no salient results .
In Nigeria, the copyright society COSON ensures artists reap their royalties .
Alpha Better Records can be lauded for being on the right path.
The record label is bossed by a business-oriented person Salatiel . He has created multiple streams of cash flow that will guarantee the sustainability of his career in the long run. Alpha Better recording studio is great asset.
Mr Leo has established a profitable bar/restaurant business in Buea and other assets that give him absolute financial equilibrium aside his music hustle.
In a Cameroon where the copyright system is marred, be smart and acquire invest your money .


Related Posts


The Urban music industry has experienced a massive boom from 2012 which has seen the likes of artists Jovi, Stanley Enow , Mr Leo, Salatiel, Magasco, Daphne, Tenor etc take the spotlight. Their hits made a tremendous impact in the English-speaking regions , enjoying massive rotation in nightclubs, snack bars and pubs.

This frenzy has unfortunately petered out due to the ongoing socio-political crisis rocking the Northwest and Southwest regions.
Why do songs released nowadays have an overly short lifespan or even go unheard ?
An eagle-eyed analysis of the present ecosystem has pertinent points we may have to consider.
It’s quite evident that songs released from the wake of the Anglophone crisis till now have an ephemeral life-span. I’ve been trying to decipher some factors that dwindle the life span of songs during these turbulent times.
The outbreak of the Anglophone crisis since 2016 has had a negative repercussion on the urban music ecosystem which explains why songs released by artists during this crisis that can be rated as potential hits or propitious end up in the recycle bin in a very short time. The reason is because the conventional circulation of music has been impaired.
How music circulated

The salient role of DJs:
Nightclub, pub and snack bar Djs played a pivotal role in the proliferation of newly released music. The phenomenon of DJs putting out playlists which are usually constantly on rotation during night time handouts has been thwarted. Administrative curfews imposed on nightclubs and snack bars have just helped to kill the enthusiasm of DJs to continue churning out these mixes. 

 Djs usually mash up mixes of songs on the mainstream which are relayed to road-side pirates who use their laptops or computers to transfer music to phones , ipads , usb keys, and other musical gadgets. And that’s the trick. The primary method of circulating music was bootleg. 

These roadside music bootleggers also make their collections based on what was trending. They are now suffering from collateral damage . 
Their role of circulating music has been rendered difficult due to the curfew imposed on nightclubs, snacks etc. These are hubs where people got music and circulated phone to phone, phone to laptop etc . 
Artists have been ensnared by this crisis. Most of these villages and towns that kept music alive have fled to bushes and they currently don’t even care about what is trending. Their old playlists in their phones are okay . Their plights are more bothersome.

Imagine how many DJs and roadside music distributors have abandoned their jobs and fled due to insecurity.
Some Anglophone artists had undermined the role , value and contribution of these people to the music subsistence process. Trust me, songs released now don’t reach their full potentials. I imagine how big songs like “Casanova” by Stanley Enow, Magasco’s “Sokoto”, Awu “Sidomina” would have been in these regions without the crisis. Ambe’s “Vitesse” was peaking considerably and trust me the song would have been bigger without the crisis. Ambe would have pocketed more money from that tune. 

Bloggers play a very important part in creating buzz about a song and influencing people to download digitally.  But there exists a plethora of people who are not online-friendly , don’t even know how to go about downloading music from blogs. 

These category of people solely rely on roadside music distributors. That’s a majority according to statistics. 
Another method of getting your music heard is through tours and concerts. With the current insurgency plaguing our regions , it is quite difficult to organise concerts and events especially during the night hours.
This has impaired artists from placing a love-mark on their songs through performances .

Very few music events have taken place from December 2017 to present. Artists who relied heavily on gigs in these regions are now sinking in the mire. 


Related Posts


Jovi LeMonstreWhat is a brand?

style=”color: #000000;”>A brand is your unique value to the prospective fans or consumers.Your brand is a promise that you make to your fans, to everyone who listens to your music and interacts with you. A brand is really what makes you unique, what you can offer that separates you from every other artist especially now that the industry is quite competitive. Branding is one of the most powerful tools for an artist to be successful in his career. It is what attracts consumers. Petit Pays has succeeded to create a unique brand which makes consumers rush for his albums after release. What makes you different?

What does this mean for musicians? Your brand is the TRANSFORMATION, the results, the experience that people have when listening to YOUR music.

Most musicians do not have a brand. They try to hard to sound and look like other artists or they compare themselves to other artists.

What makes you unique as an artist ? Here are some questions that can help you:

1) What transformation or experience do you offer to the people who are listening to your music?

2) What value does your music have in society? What benefit will people get from listening to your music?

3) What positive effect does your music have on others? Is this effect unique or are there other artists whose music has the same effect on your target audience?

Remember your brand has to be desirable, deliverable, and differentiating. People have to want what your music can offer. You have to be able to deliver that unique value to your fans, and what you offer has to be unique from other musicians.

Singing about sweet sweet love is a common concept that is likely to succeed but it all depends on the perspective .You can transform the idea and tell it from a different perspective, or tighten up your wordplay to create a new take on common colloquialisms. Did you hear an artist call a car “”Jap””? There are panoply of names referring to “”car”” in pidgin. You can go the other way.Work on your artistry.

The brand promises certain benefits (in this case your music promises to be good, unique, intriguing, have interesting metaphors, catchy hooks, etc.) delivers on these promises, and the consumer begins to form an image in their mind about said brand.

NexDim !

Related Posts