Universal Music Group (UMG), the world leader in music-based entertainment has announced the further expansion of its Def Jam Africa division into three new markets within French-speaking Africa; Côte d’Ivoire, Senegal and Cameroon, effective immediately.
Def Jam Africa launched in May 2020, as the first label dedicated to representing the best hip-hop, Afrobeats and trap talent in Africa, and follows the blueprint of the iconic Def Jam Recordings label, which has led and influenced the cutting-edge in hip-hop and urban culture for more than 35 years.
Def Jam Africa will now have additional A&R, marketing and digital resources based within UMG’s offices in Abidjan (Côte d’Ivoire), Dakar (Senegal) and Douala (Cameroon), dedicated to discovering hip-hop talent across all French-speaking African markets and will operate under the leadership of Franck Kacou, Directeur Général, Universal Music Africa.
Kacou will work closely with Sipho Dlamini, CEO, Universal Music Sub-Saharan Africa & South Africa and Def Jam Africa teams in Johannesburg, South Africa and Lagos, Nigeria, to ensure the Def Jam Africa continues to identify and sign the best artist talent from across the entire continent.
The first flagship artist signings to join Def Jam Africa from these countries are highly respected and hugely popular rappers; Tenor (Cameroon), Suspect 95 (Côte d’Ivoire), & Omzo Dollar (Senegal), The trio joins some of Africa’s most influential artists and MC’s already on the label including: Cassper Nyovest, Nasty C, Larry Gaaga, Boity, Nadia Nakai, Tellaman, Tshego, Ricky Tyler & Vector.