Social media have given contemporary artists near-magical powers: the ability to correspond with legions of fans collectively at once. But unfortunately when it comes to most Kamer acts – up and coming especially- social media has become a distraction and an eloquent indication of their musical and
sometimes general worth. Some Kamer acts are omnipresent on Facebook or Twitter, sending out shout outs to their fans – often times sympathisers – , pitifully begging for love and respect from more established acts. In fact some of them spend more time on these sites than they do in the studio or concentrating on their act. This begs the question : Aren”t these sites supposed to enable artists BROADCAST their ART? And not their idleness or mediocrity? No one is saying that Kamer acts shouldn”t be on these sites. No, far from that. One is simply saying that if social media sites are a communication tool, most Kamer artists use it poorly. Fact: Most don”t have a separate account for the artist they are and the individual they are. On social media, these two personae get merged and entangled when they are and must remain separate. Remember an artist is only as good as his/her last hit, not tweet or post.