Cameroonian rap sensation Jovi  finally unveils to the media and the great public, his official album cover artwork designed by video director February 16^th. With his first single Don 4 Kwat currently enjoying heavy rotation on Trace TV, there is now a huge demand for the much talked about H.I.V. album. The Mumak rapper is reputed for spitting out the most creative breathtaking lyrics in both English and the native Pidgin English that relate and connect with his people’s lifestyle.

The H.I.V. album has been tipped by many pundits as the album that will re-brand and revolutionize Kamer hip hop. H.I.V. is scheduled for release this December 2011 on iTunes and other online stores under Mumak Records. As for the physical distribution of the album, fans you will have to wait for a short while!

How unique ?

                                   JOVI’S BRAND EXPLAINED

His forthcoming album entitled H.I.V is an acronym for Humanity Is Vanishing referring to mankind’s evolution from a state of naturalness to a rather dysfunctional and artificial lifestyle. In H.I.V, Jovi showcases absolute mastery of the various existing hip hop genres ranging from the classic American hip hop to the fast rising afro centric hip hop styles.  

His rap style is unique as he successfully fuses Pidgin English from his native Cameroon alongside English to vividly portray and satirize his people’s lifestyle. This further gives his music the much needed local and global appeal.

The important concept to remember in branding is to present a continuous and constant unified picture to the world of who you are and what you represent, to improve the chances that people will remember you. Jovi’s brand is unique with songs that reflect reality from an African’s perspective crossing both musical and cultural barriers.

By infusing these element in his music, Jovi’s  originality and glocal (global and local) approach to hip hop aims at transforming his fast rising music brand into an irresistible entertainment package on the back of his talent with words alongside his innovative and outstanding production/engineering skills.

It is a well established fact that the formula for success in this game right now is simple. Your following is your value. Consistently aligned to his brand are hip hop values: subversive, self-made, audacious, as well as his larger brand image, which is built around the Cameroon dream and modern day successful entrepreneur.

Worth noting is the fact that Jovi is not just an ordinary hip hop artist, he is also an astute entrepreneur. As co-owner of MUMAK Records Jovi’s intentions are clear: to excel and be a heavy weight in the media business following the list of fellow hip hop icons like P.Diddy, Jay-Z and Dr Dre .This is very crucial to his image and brand.

His biography divulged .

Ndukong Godlove Nfor aka Jovi is a prolific rapper from Cameroon whose versatility and immense talent is beginning to gain public attention.

Born on October 24^th 1983 Jovi hails from the North-West region of Cameroon. Besides being a gifted rap artist, Jovi is a trained sound engineer, music producer, composer and songwriter too.

He has produced, written and composed songs for other artists such as the late Tom Yom’s, R n B singer Crisley, American pop singer Rachel Burks and 2008 AFRICASTAR laureate Sidney, just to mention these few. He holds a First Degree in Economics from the Yaounde II University, Soa plus a Diploma in Sound Engineering (Music Production major) from the highly revered SAE Sound Engineering School in Bangalore, India.

His debut album entitled H.I.V is an acronym for Humanity Is Vanishing referring to mankind’s evolution from a state of naturalness to a rather dysfunctional and artificial lifestyle. In songs such as Don 4 Kwat, Man Pass Man, Pitie and Achombo House, JOVI showcases absolute mastery of various existing hip hop genres ranging from the classic American hip hop to the fast rising afro centric hip hop styles.

Worth noting also is the fact that his rap style is unique simply because he successfully fuses Pidgin English from his native Cameroon  alongside English to vividly portray and satirize his people’s lifestyle. This further gives his music the much needed local and global appeal.

Jovi is co-owner and also a signed artist under Cameroonian record label MUMAK Records .His highly anticipated album (H.I.V) which is seen by many critics as a new beginning and indeed a breath of fresh air for Cameroonian hip hop is scheduled for release sometime in December 2011.

CONTACT

Jules Nya

CEO MUMAK (Music Makers) Records

(+237) 96 64 84 45/ (+237) 78 28 10 25