After a smash hit single, a mega jam concert and an album, the Jovi MuMak romance has come to an end. This is the essence of a statement from MuMak PR staff. The statement goes on to say that Jovi has created his own record label, New Bell Music which will henceforth be home to acts like Renise and Rachel Applewhite. This announcement comes as a surprise to most. Despite attempts to dispel any conspiracy theories and rumours as to the real reason for the split, one cannot help by asking two questions. One, why does success in the entertainment industry almost always culminate in splits? Two, now that its flagship artist, Jovi, and others – Renise and Rachel Applewhite- are gone, will MuMak ever be the same again?
Below is the entire release relating to the split.
“RAP ARTIST JOVI SWITCHES FROM MUMAK TO “NEW BELL MUSIC”
Raving rap star JOVI who is currently the most talked about rap artist in Cameroon has left award winning MuMaK record label which he created together with his manager and long time friends Jules Nya and Rachel Applewhite.
The artist and music producer under his sobriquet of ‘‘Le Monstre’’ has started his own independent record label called New Bell Music which henceforth will represent him and rising singing sensations Renise and Rachel Applewhite.
MuMaK will still continue making great music through signees, Hip Hop act, Magasco and afro pop artiste/producer, Mr.Elad, with Jules Nya still as CEO.
“This decision does not affect our relationship as friends and professionals. It is merely a mutual and consensual understanding for the sake of structural convenience. We will still continue working together in future endeavours” states Jules. “We would also like to thank our fans for supporting us throughout and also reassure them that all is well” he added.”
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