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September
20

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The speedy rise and rise of urban music in Cameroon from 2010 witnessed the starting up of a plethora of record labels.

Albeit some were simple Facebook pages with virtual CEOs, others made an indelible impression .
2011/2012, MUMAK took the industry by storm introducing a cream of talented music powerhouses like Jovi , Magasco, Mr Elad and Reniss managed by Jules Nya.
Friends Jules Nya and Jovi were indispensable visionaries who turned creative imagination into concrete evidence.
“Don 4 kwat” released in 2011 was phenomenal, blazing a trail and igniting a new era.
The entire “H.I.V” Album by Jovi was a remarkable revolution in Cameroon. This ended the era of Krotal, Ak’sang Grave, etc.
The label was considerably propitious, sparking a beam of hope for the industry.

The new concept of branding , gorilla online /offline marketing and a different level of video making took the industry to another dimension. February 16th made the magic with his visuals.
The industry was shocked when
Jovi and Jules Nya announced they were parting ways in 2013 after thrilling Cameroonians with a sizzling music. The reason for their severing of ties remained unknown.
Jovi and old business partner/ artist Rachel Applewhite started New Bell Music . Their relationship started in India where Jovi went to study audio engineering.
Reniss, Jovi’s long-time protegee from Mambanda remained fidel to his boss and continued working with him.

Jovi later recruited Pascal, Shey, Tata and Tilla to join New Bell Music.
Jules Nya relocated to Douala and continued doing music business under MUMAK imprint. He moved to Douala with Mr Elad whom he brought into MUMAK charmed by his incredible singing and music producing ingenuity back in Kumba. Magasco was still under Jules Nya’s management.

Things became stale when the “Line loba” hitmaker Magasco on “Hello” CRTV presented a new manager, a certain Barrister and proceeded to shoot the video of “Kumba market” without the consent of his boss Jules Nya , the MUMAK label head. The video did not even carry any MUMAK tag.
Magasco was hasty and antsy to reach his goal which let him to release a video that was massively criticised to be mediocre , way below expectation. Magasco had a misunderstanding with Jules. Magasco caught the attention of many music investors following his impressive releases under MUMAK and collaboration with Jovi.
Magasco was later signed to Pit Bacardi’s label Empire Company after the label dropped X Maleya.
Mr Elad dropped a sizzling tune titled “Chakara” in 2013 and still under Jules’ management clinched a remix with Nigerian superstar Iyanya. The seemingly fruitful business relationship between the two later turned soar , Mr Elad disclosed to the public he was no longer working with Jules Nya. He seemed dissatisfied with his business relationship with Jules.
MUMAK, a house that inspired Cameroonian aspiring artists and gave them the dream became inhabited by one man Jules Nya.
2015, Tilla was later fired from New Bell Music by Jovi.

Visit www.nexdimempire.com


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May
1

Now that the girls have returned home, the effects of the bozz have ebbed away and the frenzy has died down, let’s talk a little. This is no attempt at casting aspersions on such a laudable initiative. I salute the clairvoyant and visionary spirit of the organisers. They had a brilliant idea. I am talking to everybody even you. Was the Fix IT Show just an opportunity for you to  trophy-likely flaunt your latest pair of shoes, cloths or companion? One thing I think this get together achieved was reminding us about the power of numbers: the things we can achieve when we are  together. Another important thing  should be networking. If you’re an “industry” player and you didn’t make contacts during that evening then you went there for the wrong reasons. You are surely going to call me a party spoiler or “jaloux” . If that is the case, just try to think about the issues I point to when you’re done calling me names. To my humble mine, the Fix IT Show was above all a call to excellence. It was a subtle way of telling all those in the industry that we should constantly strive to make our music,films and etc. to be as splendid as we were on that day. It was a foretaste of what happens when an entertainment industry is organised and produces quality. It was a veiled appeal to all stakeholders in our burgeoning entertainment industry to sit up and strive to be the best so that they can be celebrated by their peers during ceremonies like these. It would be sad for such a brilliant idea to have been the premise for the consistent celebration of the pervasive  mediocrity that reigns. Those who had ears surely heard Mumak Record’s C.E.O. I have nothing against glam. I just think it is a crown that  should not be on the head of mediocrity and egocentrism. Feel free to feel otherwise.


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