Museke, Inc. is proud to formally announce the upcoming second annual Museke Online Africa Music Awards (MOAMAs), which are set to culminate in September 2011. Artists, record labels, producers and their respective representatives are invited to submit entries for the various categories in order to be eligible. Music that was released and received airplay beginning anytime from January 1 2010 to 1 January 2011 is eligible for consideration and entry. Once again, the voter’s academy will comprise of influential and respected industry figureheads, including DJs. All MOAMAs categories are open to African artists based on the continent as well as those in the diaspora. Artists may be nominated through the “nominate” link on http://awards.museke.com. “The Museke Online Africa Music Awards is a chance for the African artist to shine beyond borders, a chance to win more fans. This initiative acknowledges both the fans’ and the artists’ roles in ensuring the continued evolution of the African music industry”, says Tumi Diseko, Museke’s Chief Marketing Officer.
As the Museke.com brand continues to grow and gain popularity, new opportunities sprout: Museke.com is currently in talks for a long-term exciting and dynamic partnership with another entity, to be announced at a later date.
In the end, the winners of the awards are judged from votes – the fans are the true judges in the Museke Online Africa Music Awards. To further empower the African music fan, Museke has decided to introduce the Voter’s Choice Award, a category which is dedicated to acknowledging the work of lesser known artists that are discovered during the MOAMAs nomination and subsequent voting period. Diseko goes on to say, “Museke.com was started by and continues to be run by fans of African music who are dedicated to discovering new and emerging genres as well as rediscovering older genres. We are proud that the work we do at Museke has inspired so many fans to look beyond their own borders and traditional tastes, and the introduction of the Voter’s Choice Award is an acknowledgement of the African music fan.”
Museke.com was started in 2006 by a group of African music fans from across the continent with the vision of becoming a one-stop-shop for everything related to African music in every genre found on the continent. The website has since grown from strength to strength, featuring lyrics, interviews, biographies, new music and videos of thousands of artists on the continent and in the diaspora. With the annual MOAMA’s, Museke.com has taken the initiative to create the continent’s first completely online awards franchise and by so doing, it has acknowledged the growth in internet and mobile users on the continent.
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