AKUMBA MUSIC BOSS ACHU NORMAD REACTS AFTER SPLIT WITH RINYU

Hello Everyone

I will like to respond to the recent outburst on social media regarding Akumba Music and Rinyu.

Let me take you all back five years ago when I dared to dream big – really big. I envisioned a legacy born from the depths of our beautiful motherland, Cameroon. And then, fate led me to Rinyu, and together, we set out on a journey that has been nothing short of magical. I discovered Rinyu’s beautiful voice and immediately believed in it. I had a dream that she’ll be one of the greatest singers in Africa and I was able to sell this dream to her. I gave her my creativity and Unique sound. For 5 years, I only played guitar for her and wrote 95% of the over 50 songs we have recorded together. I then Used every last penny I had to produce these songs at world standard, creatively directed and financed music videos, packaged and smartly promoted these songs aggressively to break us out into Central African Market. With all this, I gladly gave her HALF of all earnings because I believed our partnership will be long term. It was an amazing run and we succeeded in creating the legacy after having done just one third of our journey.

A few months ago (Just after signing our biggest endorsement deal till date), Rinyu made the decision to leave Akumba Music for personal reasons. For months with her lawyer, she comped through and was able to find a loophole that will enable her break our 15-year-long contract. We could have gone to court to fight this but we decided NOT to and to let her have her way because she’s our legacy. We then sat down with her and her legal team and came up with a termination agreement which would see us all ride out this amazing run peacefully.

This termination agreement spells out terms on how we will Collaborate and execute already recorded/existing Projects (the upcoming album I talked about in my press release a few weeks ago), and our pending 3rd party endorsement deals (Mainly UCB – Razzl). According to this agreement we will both collaborate and use her official social media pages in fulfilling the terms of this agreement and we have been doing just that. Even though we own these pages contractually, we will either hand them back to her as a parting gift at the end of this termination agreement OR we sell them back to her. This sale is NOT limited to cash, it could be a simple exchange of service like supporting Akumba future projects, more royalty percentage or a percentage from her future endorsements deals. This however does not stop her from creating other pages and we have NOT and DO NOT plan to stop her from doing so.

Also, Even after she’s leaving prematurely, this agreement still gives her 40% of all royalties FOREVER for the songs we did together. Note that Akumba Music owns FULL copyrights and performance rights to all songs recorded with her so she cannot perform these songs without our express approval. However, we have GRANTED her permission to perform these songs for a 50/50 split on all performance revenue. It should be noted that in the last 3 months, she has done a good number of shows and kept all the revenue to herself and we weren’t even informed of these show appearances. NOW THIS GOES TO ALL EVENT ORGANIZERS; IF YOU BOOK RINYU FOR YOUR EVENT AND YOU WANT HER TO PERFORM THE FAMOUS CONTROLLER AND OTHER AKUMBA MUSIC SONGS, DO THE RIGHT THING, INFORM AKUMBA MUSIC ABOUT IT AND THEN SEND 50% OF THE PAYMENT WITH LOVE TO AKUMBA MUSIC.

Let me set the record straight: Akumba Music played no part in the deletion of Rinyu’s newly created pages and I played no part in the deletion of her pages either. Her presence, her voice, her story – they matter, not just to us, but to the world. After all, her social media handles are not just about her, they’re about us and about the legacy we’ve built together.

Rinyu I want to express my deepest gratitude for buying into my dream and giving your unparalleled talent to fulfilling it. You have infused our music with a brilliance that touched hearts and souls alike and without you, the melody of Akumba wouldn’t resonate half as deeply. It may be ending prematurely but the future is bright and full of potential. We wish you the best as you venture out into the open and we will remain your HOME if you ever choose to find your way back to us.

Akumba Music continues on its mission to connect Cameroon’s Music to the rest of the world and create legacies that will be here when we are long gone.

Let’s not sugarcoat it – our journey hasn’t been a smooth sail. As the captain of this ship, I’ve stumbled, faltered, and made mistakes along the way. And for each misstep, I humbly accept my responsibility. But rest assured, I’m committed to growth, to becoming the leader the team deserves, and to learning from every twist and turn in this adventure.

I’m committed to becoming an even better leader and to give my EVERYTHING AND MORE as we embark on this daunting journey of creating legacies and so help me God.

Achu Normad

Production Director,

Akumba Music